Lisman's Campaign for Vermont Drops $60K on New Ads | Off Message

Lisman's Campaign for Vermont Drops $60K on New Ads


Bruce Lisman — the man, the myth, the legend — is coming to a television screen near you.

The retired Wall Street executive and dabbler in Vermont politics features prominently in a new TV ad his political advocacy group, Campaign for Vermont, plans to air in advance of this winter's legislative session.

In a press release announcing the ad, Lisman promises that future ads "will focus on specific reforms for which we will be advocating" next year, "like our detailed proposals to transform state government with transparency, establish ethics laws for elected officials and build the best education system in the world."

But this one's totally devoid of specifics. Just a lot of chatter about making Vermont affordable, creating jobs and helping families become more secure.

"No one calls for brighter colors or cuter puppies or offers to teach the world to sing in harmony," the Burlington Free Press' Terri Hallenbeck notes, "but you get the drift."

Here's what it looks like:


According to Shawn Shouldice, a Montpelier lobbyist who consults for Campaign for Vermont, the group plans to spend roughly $20,000 apiece on this and two other ads between now and December, each of which will air on WCAX, WPTZ, ABC22 and FOX44. The ads will be paid for by Lisman, who says he's invested more than $800,000 in Campaign for Vermont since its founding two years ago.

Lisman's latest move will likely prompt the chattering classes to speculate once again that he's gunning for public office. But the Shelburne resident kinda sorta denied it when Seven Days asked him about his intentions in August.

"I don't give it any thought," he said at the time. "I don't take it seriously."


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