Some might call it a long ad for fancy hotels. The press release from Starwood Hotel Group calls it "a cinematic experience that offers a glimpse into the hidden treasures of some of America’s favorite destinations." But there's no doubt that "Here," the new 15-minute film (or ad) from the acclaimed director of I Am Love, is quite a showcase for the Equinox Golf Resort and Spa in Manchester.
Here's the plot (which, by the way, was cowritten by Oscar-winning actress Tilda Swinton): A flawlessly attired and groomed young woman, played by model Agyness Deyn, receives a cryptic, handwritten message telling her to "Take the train till you're here."
Rather than tossing the missive and returning to her busy life, as some of us plebeians might do, our heroine smiles, crosses out everything in her appointment book and hops a train to Vermont, where she explores the Equinox and does a spot of rowing and falconing. Though it's foliage season, the inn appears creepily empty.