11/6/14: Since 2001, Bo Muller-Moore has been printing "Eat More Kale" shirts in his studio ("dudio") above his garage in Montpelier. Three years ago Bo applied for a federal trademark which prompted the fast-food chain Chick-fil-A to send him a cease and desist letter citing the similarity between their trademarked slogan "Eat mor chikin" and "Eat More Kale."
Bo took the fight public and has become a Vermont folk hero and a media darling, all while increasing sales of his t-shirts. His story was featured on Anderson Cooper's "RidicuList", in a New York Times piece and is the subject of an upcoming documentary, "A Defiant Dude."
Eva visited Bo in his dudio and met the man behind the kale t-shirts. She also interviews some people on the street in downtown Burlington about the man, the dude, the kale legend.