The Eat More Kale Dude [SIV376] | Stuck in Vermont | Seven Days | Vermont's Independent Voice

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The Eat More Kale Dude [SIV376]


Published November 12, 2014 at 10:00 a.m.

11/6/14: Since 2001, Bo Muller-Moore has been printing "Eat More Kale" shirts in his studio ("dudio") above his garage in Montpelier. Three years ago Bo applied for a federal trademark which prompted the fast-food chain Chick-fil-A to send him a cease and desist letter citing the similarity between their trademarked slogan "Eat mor chikin" and "Eat More Kale."

Bo took the fight public and has become a Vermont folk hero and a media darling, all while increasing sales of his t-shirts. His story was featured on Anderson Cooper's "RidicuList", in a New York Times piece and is the subject of an upcoming documentary, "A Defiant Dude."

Eva visited Bo in his dudio and met the man behind the kale t-shirts. She also interviews some people on the street in downtown Burlington about the man, the dude, the kale legend.

Music: Barbacoa, "Tornado Head," "Bride of Strangleweed," and "Death Valley," Cave Bees, "Mine All Mine"

This episode of Stuck in Vermont was made possible by

Hotel Vermont and Vermont Tourism