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Supermarket Sues Youthful Rappers Over Video


Published August 30, 2007 at 4:02 p.m.

The A&P Grocery Chain is suing two college kids for a million bucks. Yep, you read that correctly. The youngsters, brothers named Matthew and Mark D'Avella who both worked in the produce department at a store in Jersey, filmed a silly and occasionally vulgar rap called "Produce Paradise." In it, they pretend to pee in a box of veggies and stand around with bananas hanging from their flies. The duo lost their jobs (one had worked at the store for 4 years, the other for 6), and now have to go to court.

Sure the video is kind of gross, but suing them seems like the worst PR move possible on the grocery chain's part. Even though the video was recorded at the A&P, I didn't see the store's name when I viewed it (did you?). And guess how many more people are going to watch the thing now that the story has broken...As of Tuesday, according to one article, the video had 500 views on YouTube. Today, Thursday, it has nearly 60,000. Plus, they boys did some pretty clever things with a sales flyer, and for that they deserve to be rewarded. And how many people rap about the food pyramid? If you're not easily offended, check it out for yourself.