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Rainbow Redesign


Published June 29, 2009 at 10:48 a.m.

I stumbled across the radio program, Studio 360 while driving yesterday. The show's topic for the week — 40 years after Stonewall, where is gay culture today? Though I managed to miss most of the other segments dedicated to this particular topic, one really caught my eye. Er, ears. It asked what the rainbow flag, originally designed in 1978 as a symbol of gay pride, would be like if designed today. To help them with the challenge, Studio 360 solicited the help of the design firm, Worldstudio.

Whether or not you feel the gay flag should be redesigned is, of course, another important topic of discussion. But even if you think the flag is just fine the way it is, take a gander at what Worldstudio came up with HERE. At the very least, it's fascinating (or at least it is to us designer nerds) to watch the process of identity and branding evolve. This is no doubt a challenging but exciting project for any design firm!

One of my favorites: the "pink" American flag. Yeah baby! Click here to see the results and vote for your favorites.