Misery Loves Co. Launches CSA-Style POM Club | Food News | Seven Days | Vermont's Independent Voice

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Misery Loves Co. Launches CSA-Style POM Club

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Misery Loves Co. - FILE: MATTHEW THORSEN
  • File: Matthew Thorsen
  • Misery Loves Co.

Even before farm-to-table dining went mainstream, restaurateurs and other service-industry types were experimenting with ways to make the format perform financially. Solutions have ranged from commingled farm and restaurant business models to co-op restaurants.

Last week, Winooski's Misery Loves Co. launched a community-supported model with its Patron of Misery — POM, for short — membership program. Similar to a gift certificate with dividends, the concept is simple: Invest $500 or more, and MLC will give it back to you dollar for dollar, plus a 15 to 20 percent return, each time you eat there. As a bonus, the restaurant will throw a couple of special members-only parties each year.

Granted, the program is best suited to regulars and those who often dine in large groups. "We have a lot of people who come in consistently," co-owner Laura Wade tells Seven Days, "and it just gives them a little incentive." And, she adds, "It helps get us through our super-lean, sensitive time."

For Misery fans, the only question is: When to call it in? In addition to its usual Sunday meal, the restaurant just launched Saturday brunch service.


The original print version of this article was headlined "Crumbs: Leftover Food News"

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