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Rooney’s Café and Deli on College Street has closed. Requests for more information were not returned by press time.

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Looks like giant Hansen Beverage Company is feeling the effects of its falling out with Vermont’s tiny Rock Art Brewery over the use of the term “Vermonster.”

Since Matt Nadeau of Rock Art received Hansen’s “cease and desist” letter on September 14, he’s seen an outpouring of support. As of Monday night, a Facebook page in support of the brewery had garnered nearly 14,000 members. Earlier that day, Nadeau says, he received a call from Sen. Bernie Sanders, who plans to send Hansen a letter of his own.

How is the big biz reacting to all the publicity? “It got them talking,” says Nadeau, who admits that it’s proving tough to negotiate an agreement suitable to both sides. “Hopefully it will be a win for social media, and people will realize they have some new tools to lean on businesses when they’re being unreasonable.”

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