Dan and Liz Holtz of Liz Lovely, a Waitsfield-based natural cookie business focused on dairy-, egg-and gluten-free gourmet cookies, will appear as contestants on the ABC reality show “Shark Tank.” The business-oriented show includes a panel of investors, or sharks, who review an array of hungry entrepreneurs seeking investments for their companies or products. In exchange for their capital and confidence, the sharks receive good karma and a return on their investment.
“We are huge fans of the show and watch it every Friday,” says Dan Holtz. “One night, we were struck with the thought of applying and quickly sent a blind email to a casting director. Before we knew it, we were in Los Angeles.”
Root for the local underdogs when the episode airs on Friday, September 28, at 8 p.m.