After failing to get a response from Burton Snowboards, citizens and anti-violence groups intend to express their displeasure with two controversial product lines by taking their complaints to the company’s front door.
Critics of Burton’s “Love” and “Primo” boards have planned a protest rally for Thursday, October 23, at noon. Participants will meet at 11:30 a.m. at Red Rocks Park, on Central Avenue in South Burlington, before marching on Burton headquarters at 80 Industrial Parkway.
One of the rally's organizers, Lezlee Sprenger, of Essex Junction, said Burton has ignored the community’s growing anger over the boards.“No one to date, and I mean no one, has received any response from Burton, other than the initial response emailed out almost a month ago,” Sprenger said.
Nearly a dozen organizations will participate in Thursday’s march, including the Vermont Network, the White Ribbon Campaign, the Center for Media and Democracy, the Feminist Peace Network and the Vermont Federation of Business and Professional Women.
A website set up to promote the rally had received more than 700 hits as of Tuesday morning, Sprenger said.
"That does not mean that all these people are coming,” she said, “but there is obviously huge interest and we are expecting a large turn out from students, local clergy, and many local organizations and individuals."