Once upon a time, Burlington’s ONE Pepper Grill had 187 bottles on its beer list. “It was a real headache” to manage, jokes ONE Pepper’s co-owner, Toby Dion.
As Dion began thinking of a way to catalog his beers and display them to customers, a bigger idea blossomed. Two years later, he and a partner, Shawn Railey, have built a website that enables bars to publicize what’s on tap and what soon will be. It also helps drinkers find the brew they hope to sip that night — whether it be Founders Brewing KBS or Blue Point Brewing Toxic Sludge Black IPA.
The website, WhatIsPouring.com, has about 50 beta users so far and features offerings from 20 Burlington bars, including Three Needs and Bluebird Tavern. When it launches officially later this week, registered users will be able to enter their zip code or beer of choice and curate their evening.
“It’s neat watching people get excited about this project that’s been in my head for two years,” says Dion, who has been signing up users via his website. He says the functionality of WhatIsPouring.com will increase in phases, until he and Railey release an app version next summer.