On the heels of last week's post suggesting song placement in TV commercials is supplanting radio play as the way new bands are broken to mass audiences, this spot featuring local songwriter Maryse Smith singing the Beatles' "Hello Goodbye" for a Telecom Italia commercial comes at a weirdly appropriate time. If my theory holds true, clearly Smith is about to be HUGE in Europe.
How'd it happen? Apparently, Guster's Ryan MIller, who does this sorta thing in his free time, called Higher Ground's Alex Crothers looking for suggestions when he discovered TI was searching for a female vocalist for the spot. Crothers mentioned Smith, who promptly recorded a version with Miller, and bada bing bada boom, Maryse Smith is an Italian superstar. She even beat out an actual Italian band for the honor. Neat.
Here's the commercial. And complementi, Maryse!