Media Note: Heady Vermont Rolls Out a Print Publication, Biz Mag Moves Online | Off Message

Media Note: Heady Vermont Rolls Out a Print Publication, Biz Mag Moves Online


Heady Vermont's new guide - SCREENSHOT
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  • Heady Vermont's new guide
Heady Vermont is rolling out a glossy print guide to all things cannabis in New England.

The first issue of the New England Cannabis Guide was published last month and will be supported by a launch party at the Harvest Farm Jam in Brattleboro next month.

The Vermont cannabis media and events company plans to publish the new regional magazine annually, accompanied by a New England-branded digital platform.

The guide will promote New England's burgeoning legal weed industry by featuring local businesses and providing state-by-state policy information and tourism ideas from Maine to Rhode Island, according to a company news release. Portions of the magazine are also available to peruse online at

“Now that all the New England states have, at the very least, some form of legal cannabis ... we thought it would be exciting to start talking about cannabis in New England the way we already talk about craft beer, organic produce, flatbread pizza, and locally-made ice cream," CEO Monica Donovan said in the release.

According to the guide's website, copies can be purchased at the Bern Gallery in Burlington, Vermont Hempicurean in Brattleboro, AroMed Aromatherapy in Montpelier and Clover Gift Shop in Woodstock.

The guide has a list price of — you guessed it — $4.20.

Meanwhile, a longtime Vermont business magazine is ceasing print publication and rebranding online. Business People-Vermont covered the state's professional class for 20 years, but will stop printing because local advertising has dried up.

Publisher Jack Tenney announced the change in the magazine's August issue, its last.

The magazine is being reincarnated as Working People and will target a national readership online, to be "what the Wall Street Journal provides for investors or what AARP publications do for retired people."

"Businesses that were our backbone as advertisers and neighbors are being bought up and absorbed into a national and global marketplace, and they aren’t advertising locally," the company wrote on its new site, "So, Mill Publishing is evolving and migrating to a broader demographic and different medium." 

Correction, August 12: An earlier version of this post cited an incorrect location listing for AroMed.

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