Changes Put Dozens of People's Jobs in Jeopardy | Off Message Changes Put Dozens of People's Jobs in Jeopardy

by's Pine Street headquarters - FILE: MARK DAVIS
  • File: Mark Davis
  •'s Pine Street headquarters
As many as 56 people's jobs at's Burlington offices are in jeopardy because of a change in business strategy by parent company Cox Automotive.

The “digital strategist” position is being eliminated in favor of a “performance management model of client services,” Cox spokesperson Lisa Aloisio told Seven Days.

The company is eliminating 112 digital strategists across five locations. Half of those positions are in Vermont, Aloisio said, but affected employees will have “a really good amount of time to apply” for the new jobs. creates and manages websites and online inventory systems for car dealerships nationwide. It was founded in 1998 and sold for $1 billion in 2013 to Dealertrack Technologies. Cox Automotive bought that company for $4 billion in 2015.

Aloisio said the company plans to hire more than 112 people to replace existing digital strategists, but she refused to comment on whether all 56 Vermont jobs would be replaced.

According to a written statement from Cox Automotive, “impacted team members will be given an opportunity to apply for a Performance Management Operations Specialist role or enroll in a three-month trial program for a Performance Consultant role.”

Digital strategists who don’t qualify for the new roles or don’t want them “will leave [the company] and receive transition and separation support.”

Aloisio didn’t provide specifics on how the “performance manager” responsibilities will differ from the work of digital strategists, but she said the new jobs will employ “a significantly different skill set.”

“The biggest difference is … you need some hands-on experience with dealer operations,” she said, refusing to elaborate further.

Part of the reason the company is so tight-lipped about the new jobs, Aloisio said, is to give internal candidates “first shot at the new roles.”

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