Morning Read: Sen. Bernie Sanders, King of Reddit | Off Message

Bernie Sanders
Morning Read: Sen. Bernie Sanders, King of Reddit

Sanders continues to be tech savvy, becoming the first effective Senate adopter of Reddit.


Reddit! It's not just for underage girl "creepshots" and failed amateur detective work anymore. Just kidding — the so-called "front page of the Internet" is one of the web's top aggregators of whatever's interesting. (It's also BuzzFeed's favorite place for, um, inspiration.)

Reddit's anything-goes attitude and meme-centric culture might not seem a natural fit for a 71-year-old politician. But Sen. Bernie Sanders, always internet-savvy, is making it work. Take it away, Business Insider:

Sanders has taken to the Vermont "subreddit" to invite constituents to a showing of Lincoln in St. Johnsbury and a hangout session afterward.

He has also asked young Redditors for stories of unemployment that he later incorporated into floor speeches and a running YouTube channel. 

Sanders' presence on Reddit signals a new social-media method for members of Congress to interact with their constituents, along with the more common Twitter and Facebook.

Sanders and his team are famous for effectively using social-media platforms — Vermont's junior senator is considered a top political Twitter user and has 207,000 Facebook fans — but Reddit might be a particularly natural fit, where top stories are determined by user "upvotes" instead of cryptic algorithms. And unlike Facebook and Twitter, which are overrun by self-promotional brand accounts at the expense of individual users, Reddit has been a tough nut to crack for marketers, who can find themselves shut out of the site entirely if they're deemed too spammy.

Plenty of politicians, artists and others looking for a dose of promotion have spent a few hours on Reddit's popular Ask Me Anything series, but it takes some real social savvy to blend PR work and outreach to fit into the Reddit community on a daily basis.

Click here to read Business Insider's full story, and check out Sanders's Reddit account over here.

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