Reddit's anything-goes attitude and meme-centric culture might not seem a natural fit for a 71-year-old politician. But Sen. Bernie Sanders, always internet-savvy, is making it work. Take it away, Business Insider:
Sanders has taken to the Vermont "subreddit" to invite constituents to a showing of Lincoln in St. Johnsbury and a hangout session afterward.
Sanders' presence on Reddit signals a new social-media method for members of Congress to interact with their constituents, along with the more common Twitter and Facebook.
Sanders and his team are famous for effectively using social-media platforms — Vermont's junior senator is considered a top political Twitter user and has 207,000 Facebook fans — but Reddit might be a particularly natural fit, where top stories are determined by user "upvotes" instead of cryptic algorithms. And unlike Facebook and Twitter, which are overrun by self-promotional brand accounts at the expense of individual users, Reddit has been a tough nut to crack for marketers, who can find themselves shut out of the site entirely if they're deemed too spammy.
Plenty of politicians, artists and others looking for a dose of promotion have spent a few hours on Reddit's popular Ask Me Anything series, but it takes some real social savvy to blend PR work and outreach to fit into the Reddit community on a daily basis.