Vermont Life Wants You! | Off Message

Vermont Life Wants You!


In case there was any doubt remaining that Vermont Life is in the middle of a reboot, don't miss this ad in this week's issue of Seven Days. It's been no secret that the state-owned quarterly, now 67 years old, is trying to recruit new, younger, and in-state subscribers.

And apparently Seven Days readers fit the bill. The magazine is inviting you bold, hip, edgy lot to try the magazine for two years for the price of one

Drumming up new subscribers is crucial for the magazine, as we reported in January. As of this winter, paid circulation was at its lowest point in the magazine's history. Vermont Life has reported deficits for 17 of the last 28 years, putting the magazine in the hole for a cumulative $1.3 million. And while the magazine's aggressive changes are an effort to dig out from that hole, only time will tell if the quarterly once most popular among out-of-state, silver-haired vacationers will win over a new demographic.