Gucci Beer is Real, and It's Spectacular | Off Message

Gucci Beer is Real, and It's Spectacular


Feeling in the mood for fancy pizza and fancier drink, I put on my Prada shoes and Armani jacket and drove my Porsche down to American Flatbread Burlington Hearth last night.

Just kidding.

I wore my ragged Burton parka and insufficiently-insulated jeans and walked there with snot frozen to my face. Anyway, there I found the holy grail of Vermont beer snobs and elitists, as shouted out by Gov. Peter Shumlin himself: the actual Gucci beer.

More specifically, it was the Gucci Cru, a Belgian dubbel-type ale brewed by Zero Gravity Craft Brewing. Naturally I had to order one to go with my special buffalo chicken flatbread. Like most Zero Gravity beers, it was stellar; a little fruity in the way Belgian beers should be, and nice and malty without being too sweet for my taste buds (full disclosure: I'm normally a hophead).

Best of all: A full pour of Gucci Cru did, indeed, cost $5. Right on, Jeb Spaulding.

The home brewers in the audience might suspect that Zero Gravity turned this one around awfully quick, and indeed, a glance at the beer menu on the tables in the dining room revealed that this particular beverage is typically poured under the name Grand Cru. (And a closer look at the on-tap chalkboard reveals the eraser job.) The Gucci Cru beer might not find a spot among the all-time great moments in capitalizing on political gaffes (get your Mitt Romney binder full of women for just $19.50) but it made for a few chuckles around this bar.

Zero Gravity only serves up its beer at the Burlington location of American Flatbread, so it's unlikely that the governor will find it on tap alongside his Budweiser at the Brattleboro Legion any time soon. Anyone want to bring a growler down to the Statehouse?



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