Alchemist co-owner Jen Kimmich says that two cases of their signature brew made it to the Emmys, but halfway through the show, supply was running thin. "We had multiple requests for more," wrote Mark Gonzalez, dressing room coordinator for the awards show. "Neil Patrick Harris, the host of the show, put in a request almost every hour."
Despite what was probably mad prep for the show, Gonzalez managed to treat his cargo properly. "The Heady Topper was placed in refrigerators the second we received them and were not placed in talent rooms until requested to ensure they stayed cold," he wrote.
It's been a high-flying few days for the double IPA. Last week, The Atlantic's James Fallows praised Heady Topper in a blog post on that magazine's site, before carting home a case for himself.