Less than two months after opening, the owners of Burlington's Uva Wine Bar have changed its name due to a trademark objection from a similarly named restaurant in New York City.
Starting this week, Uva — which means "grape" in Italian — will instead be known as Vin Bar & Shop.
Kevin Cleary, who opened the bar with his wife, Kathi, says the brand change had stalled their initial marketing plans. "It was disappointing to have to change the name, as we had put a great deal into it before we had opened," wrote Cleary in an email. "That being said, it's better that this happened now as opposed to two years from now, when we would have had much more invested in the name and brand."
Vin — which is steps away on College Street from L'Amante Ristorante, the couples' decade-old Italian eatery — is a combination wine bar, retail store and education center.