by Cathy Resmer
Ouch. A new report shows the big dailies are still losing ground. From Editor and Publisher:
Circulation at the [LA Times],according to the FAS-FAX released this morning, took one of its biggestdrops ever with daily down 8% and Sunday down 6% for the six-monthperiod ending September 2006. Many other major metros followed suit andthe industry took an average daily hit of 2% to 3%.
The San Jose Mercury News, for example, is off 9.4% daily and 9.7% Sundays.
Yikes. Here's a list of the Top 25 papers. Philly Inquirer's down 7.5 percent. Portland's Oregonian is down 6.8 percent. NY Times down 3.5 percent.
The NYT is losing my Sunday subscription, too. Just got a letter saying the price is going up to $6.30 an issue for delivery of Sunday only. Why would I pay that when I can get the thing at the gas station down the street for $4.90? Although, last time I called to cancel my subscription, the NYT guy was so panicked he gave me a discount rate. Wonder if that'll work this time?
Incidentally, our circ. at 7D is not down. But then, you don't have to pay for our paper.
Not that I'm gloating. I understand the frustration with the big dailies, but I'm not convinced that this is a healthy trend for our democracy. I guess the best we can hope for is that, if/when newspapers perish, something better will come along to replace them.