That's what this Media Life Magazine article  says. I believe it. Publishers are so worried about declining circulation that they'll try almost anything. "The new catchphrase," the story says, "Try it, see if it works."

I like that. 

Speaking of which, the Burlington Free Press has added yet another new blog: Vermont Field Journal, by Outdoors Editor Matt Crawford. Cool.

You would think that with all my posts about their blogs, they would, like, link to this site... but oh, wait, not only do they not have blogrolls, but their posts are mysteriously devoid of links! What's the deal?

Look at this post about a Tarrant campaign web ad. The post is about something on the web and they don't link to it! Is this a software glitch? Or do their corporate overlords fear that once readers leave the site, they'll stay gone? Hotbed of experimentation, indeed.

But I'd like to end this post on a positive note, so I'll point out that Scott Monroe of the Stowe Reporter has a MySpace page. He friended me recently, which is how I made that remarkable discovery. I've never actually met Scott, but I read his blog, 49 School Street. Yay for reporters willing to experiment! I like the title of his profile: "When news breaks... we fix it."