Rupert Murdoch on the future of newspapers | 802 Online

Rupert Murdoch on the future of newspapers

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Read what Murdoch has to say about how newspapers should evolve in the digital age. From a London speech, March 12, as reported in the London Times Online:

Mr Murdoch said: "Crucially, newspapers must givereaders a choice of accessing their journalism in the pages of thepaper, or on websites such as Times Online or — and this is important — on any platform that appeals to them, mobile phones, hand-held devices, iPods, whatever".

The new consumer trends also mean that power wasshifting, away from "the old elite in our industry — the editors, thechief executives, and let’s face it, the proprietors" and towards a"new media audience" who are using the internet and new technology "toinform, entertain and above all to educate themselves".

And:


But the overall message was positive, with Mr Murdocharguing that "we must have what those great seafaring explorers had inabundance: the courage to use technological change that is unfoldingaround us to help make a better world".

Love him or hate him, don't you think the old codger's onto something? Make whatever conclusions you like about how this relates to allowing bloggers to ask questions at governor's press conferences.

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