Real VT: the Vermont brand | 802 Online

Real VT: the Vermont brand

by

Hey, I'm live-blogging via free wi-fi from the 23rd annual Vermont Travel Industry Conference  at the uber-swank Equinox Resort in Manchester Vermont. Theme — "From Yesterday to Tomorrow: Marketing the Vermont Brand." This conference draws folks from Vermont's hospitality industry, as well as representatives from media ad departments, state government, educational institutions, etc. Needless to say, it's a well-heeled affair.

There's a lot of talk here about using the internet. There are sessions called "Websites that work for Vermont," and "Marketing your website to capture real business, though I didn't get to either one. There are also a bunch of web-related sponsors, like NoWirz, which implements wi-fi systems, and websites like ExploreNewEngland.com and VisitNewEngland.com. Oddly, though, nobody here seems to have a laptop. They're all filtering into the hotel's business center to check their email. Or maybe they've just left their laptops in their rooms.

I stopped in Rutland on the way down here, to see a nun. I saw a couple houses on Baxter Street that had peace-related displays out front, and snapped some pictures for posterity's sake. This is what comes to mind when I think of the Vermont brand — outspoken, stubborn, creative, resourceful.

UPDATE: Here's a link to the story I wrote about the conference in Manchester.

Tags

Comments

Comments are closed.

From 2014-2020, Seven Days allowed readers to comment on all stories posted on our website. While we've appreciated the suggestions and insights, right now Seven Days is prioritizing our core mission — producing high-quality, responsible local journalism — over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.